Japanese based label Hyke, is the brainchild of cool designers Hideaki Yoshihara and Yukiko Ode. The allusive womenswear brand has a serious, pared-down approach in its design aesthetic. The collections have a strong minimalist feel, whilst also experimenting with unusual silhouettes and prints. This year saw the duo creating a more comprehensive sportswear look in collaboration with Adidas, the collection featuring lavender hues, snakeskin and crew neck jumpers.