Founded in Amsterdam, 2010 Zoe Karssen’s eponymous label mixes the aesthetics of rock’n’roll with contemporary pop culture. Featuring kooky prints such as the repeated metallic Batman insignia on black jumpers and loose-fit logo tees, the brand doesn't take itself too seriously. Offering a range of T-shirts, trousers and high quality denim and although it’s only young the label has already gathered a strong celebrity following including the likes of Kate Moss.