Using the finest Italian fabrics, designer Araks Yeramyan wanted to make lingerie that ‘would make women feel beautiful’. The New York-based brand launched in 2000 and designs soft pieces to be worn as the principal layer on women’s skin. Deliciously delicate and dreamy, Arak’s designs play sheer fabrics, rich colours and silky textures.The collection consists of silky pyjamas, feathery chemises and dainty camisoles. The label re-imagines and romanticises loungewear.