ISAORA was born from a glaring lack of versatile options in high-end everyday clothing. "The idea was born out of a frustration," Hendry, the designer of the founding duo confesses. Founded in 2009 by Daniels and Hendry, ISAORA is an urban techwear brand that specialises in sportswear for the seriously outdoorsy yet fashion-forward customer. Construction and textile fabrication are paramount in the designs on offer, with bonded welding and laser-cut seams in its pieces.