Creatures of Comfort’s eponymous private label was conceived with a lifestyle in mind: simple and stylish, ease over fuss. Creative Director and Designer Jade Lai springs each Creatures of Comfort collection from a foundational concept which fuses minimalist modernism, a quirky practicality, and a playfully elegance. Lai’s thoughtful designs are unique, wearable pieces that aim to become mainstays in a woman’s wardrobe.