From its aristocratic roots in 1940's Florence, Emilio Pucci has been a staple of the international jetsetter’s wardrobe for decades: captivating each generation with its inimitably timeless glamour. Creative Director, Massimo Giorgetti has reinvigorated the house with a youthful spirit, eclectic colour dialogues and of course, the optically dazzling print that Pucci is famed for.